Business Coaching Guru
Background
Personal Profile
I am a strong believer that we all have the power to create our future. We all have the potential to reach every outcome we desire unless we prevent ourselves from doing so.
I have been working as a professional coach since 2017.
I witnessed how leaders realized the real situation they were stuck in, and the natural transformation that followed thereafter. There is nothing else that inspires me more than accompanying individuals to bloom.
I see coaching as an invitation to gracefully meet oneself, realize one's power of influence against all odds, discover the system surrounding one as a leader, and witness the amazing transformation from inside out.

Serap Çelen, MA, PCC
ICF Professional Certified Coach PCC/ Executive Coach /Leadership Mentor/Assessor/25 yrs Financial Sector Background
Education
Tufts University, Boston MA/USA, 1995
M.A. in Economics/Awarded Central Bank Scholarship
Middle East Technical University, 1988
B.S., Business Administration
TED Ankara Collage, 1984
Certifications
• ICF- Professional Certified Coach, PCC
• Leadership Coaching
• Transactional Analysis
• ODM- Optimum Balance Model
• Gestalt Coaching ACTP
• CMB Credit Rating Certificate
• CMB Corporate Governance Rating Certificate
• Entrepreneurship Certificate Program, Bosphorous University
• TOEFL (PBT-603)
Experience
Mar 18-May 23
LCWAIKIKI
Executive Coach/
Leadership Mentor
Coached C-level executives, Directors, and managers to explore their leadership styles and activate the untapped potential within, driving organizational growth and fostering a culture of innovation and excellence. Acted as a shadow coach, actively participating in critical meetings of the leader, and delivering feedback aligned with corporate values and principles. Through this approach, I facilitated concrete behavioral changes that translated into measurable business results.
Dec 16-Mar 18
DDI /Atrain,
Assessor, Senior Consultant
Conducted Assessment and Development Centers, assuming the role of a role player to create challenging scenarios for participants to uncover critical competencies required for their roles. Delivered observer trainings to ensure consistent evaluation and prepared comprehensive competency-based assessment reports. Managed calibration meetings to ensure fair and accurate assessments, providing constructive feedback to participants. Coached participants in creating their development plans, integrating the support and involvement of their direct line managers. This holistic approach fostered individual growth and aligned development efforts with organizational goals.
Nov 09-Oct 14
FINANSBANK
Senior Manager, Project Finance &Corporate Credits/
Acted as a representative of the bank and assumed the role of project leader for a team collaborating with an international rating company, such as Standard & Poor's, to revamp the current rating model of the Bank. Additionally, demonstrated exceptional management skills in overseeing annual financial reviews and handling interim proposals for large conglomerates. Published comprehensive Project Appraisal Reports encompassing a wide range of analyses and evaluations.
Dec 88-Nov 09
Central Bank of Republic of Turkey,
Vice President
Monitored and analyzed the impact of changing economic indicators on the consolidated financial statements of companies, keeping a close eye on industry trends. Additionally, developed advanced early warning models utilizing techniques such as neural networks, factor analysis, and discriminant analysis to predict firm bankruptcy or default risks. The overall approach included monitoring economic indicators, preparing sectoral reports, developing predictive models, and publishing research papers, highlighting a comprehensive understanding of economic dynamics and their significance for businesses and sectors.